There is a huge difference when you talk about local SEO. For one, local SEO is all about target market, specifically focusing on geography and how keywords should function together with location.
This way, local clients and customers can find a specific business in their area by through search engines. By specifically optimizing a geographical keyword or list of keywords, local business can also compete and get a lot of possible market online.
To start, you have to go to Google maps and get listed. If your business or company is already listed, you can still edit the information and claim your business listing. There are steps that you have to take when validating for your Google Maps listing.
Once you have validated that you are the business owner, you are then free to edit your listing.
There are certain things you have to take note to ensure that you are getting the full use of Google Maps:
1. Double check that your listing has all the information a reader needs. Such information like phone number, address, emails, and so on should be properly listed.
2. Your business name as well as location should have some important keywords on it. Make sure that you include location in your business name as well as in the description.
3. Assign your business listing to the appropriate category. You can also assign your listing to multiple categories that you think is relevant to your business.
These are paid ads online. There are a lot of variations of a banner ad and that they can be promoted in different ways online. What is great with banner ads is that they are placed in locations that are relevant to the web page it promotes. It can also be effective depending on the placement of the ad and the way it is placed.
You can also get free banner ads promotions through some kind of barter system. You can either promote your banner ad by offering affiliate programs or exchange banners with other sites.
This way, you can also promote your banner ads in a cost-effective way.
A better way to create an effective email marketing list is to directly ask your visitors or clients to receive your emails. You can have a simple form for them to fill-up. In time, you will realize how your list of clients grows over time. Then from there you are building an effective email marketing distribution list that is far away from marking your email as spam.
Once you have mastered collecting and creating an email marketing distribution list, you are now ready to have a powerful e-newsletter to distribute to your clients. Make sure that these email letters contain valuable information that will keep your clients happy and contented and most of all wanting more. So make sure the content is great and useful. Also, make use of colors, design and graphics. It is also important to include links to it directing to another page on your website. Also an image or video link is also helpful and attractive in a way. Good luck!