Backbone of Websites
The links directed towards a website are called as back-links.
Such inbound links are said to be the backbone of the website’s development phase. These links come up with more traffic along with good rankings. As the number of back-links to a website features the quality of a website, the owners of the website try to fetch as many back-links as possible. But this cannot always help because there are some back-links that are not preferred by the search engine spiders. Special care must be taken while seeking for back-links from other websites.
Illusions about Back-links
There are many myths that many webmasters have in their mind about the back-links. One of these myths is about the amount of back-links. Apart from this, some webmasters think that getting back-links from all websites can be a beneficial. This shows that many webmasters are focused on only getting more number of back-links rather than looking for back-links that have good quality. Due to this, many websites fall in their search engine ranking and also reduce their probability of being identified by the search engines.
Quantity based Link Building
As the back-links are equivalent to references of a website, some webmasters try to create more number of Inbound links to their website. Though this may bring many quick references to a website, it may also bring some adverse effects to a website’s quality. This is mainly due to indulging in the process of getting a huge number of black-links from unreliable resources like link farms. Links farms are some automated services that provide back-links to the websites by collecting the URL from various websites without validating them. Such automated methods used to get back-links cannot assure a website with good links. Moreover these automated systems may place some website URL on a website without the knowledge of the owner of the website. Such website links may direct to websites that have illicit contents. This may lead to the loss in traffic of a website. This can even urge search spiders to avoid the website from showing in the search engine result page.
Quality based Link Building
Some experienced webmasters know about the pros and cons of the link building strategies. They always look for some inbound links that can improve the quality of the website. The quality back-links have some peculiar characteristics that can help in enhancing the quality of the website. The back-links of good quality can be derived only from the websites that are of good ranking and traffic. So it is better to get inbound links from websites that have more number of visitors rather than going for more number of back-links. Apart from the quality of the website from which the inbound links is derived, relevancy of the website is very important. The relevancy can be calculated based on the theme of the website and the services rendered by the website. If the website that provides back-link to another website has similarity in theme and services, then it is possible to receive relevant visitors through the search engine results.